Marketing is often the biggest line item firms can’t confidently explain in a partner meeting. This session gives legal administrators a practical way to connect marketing activity to the new business it actually produces, using a framework built on core attribution and lead-generation principles, the same ones that apply whether you’re tracking a lead in a law firm or a B2B pipeline.
Rather than a tools showcase, this is a working session on what to track, which metrics matter to leadership, and how to build a report that holds up under scrutiny. Attendees will leave with a clear way to measure marketing ROI, a plan for a repeatable reporting cadence, and the language to defend, grow, or reallocate their firm’s marketing budget with confidence.

By the end of this session, attendees will be able to:

• Identify which marketing metrics actually connect to new client acquisition, not just top-of-funnel activity
• Apply a basic attribution framework to trace new business back to the marketing effort that drove it
• Evaluate current marketing spend against the return it’s generating
• Build a marketing ROI report that resonates with firm leadership and partners