ALA Legal Marketplace

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3 Ways to Optimize Your Firm's Travel Program

Friday, November 18, 2022 2:00pm - 3:00pm EST  
Host: ALA Legal Marketplace
By: DeAnne Dale, SVP Global Strategy & Consulting, Reed & Mackay and Irene Bar-Am, VP Business Development, Reed & Mackay

Travel is more complex than ever, but ensuring you have a well thought out travel program can transform your business travel. Find out how to optimize your travel program to save time and money, from a travel management company that specializes in the legal sector.

Join this webcast and learn how to:

  • Increase efficiency with service that’s personalized to your firm and travelers’ needs
  • Leverage data to save time and money on your annual travel program
  • Add value through technology that supports duty of care, sustainability initiatives and more.


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DeAnne Dale
DeAnne Dale

SVP Global Strategy & Consulting, Reed & Mackay

DeAnne Dale is SVP of Global Strategy & Consulting and has been with Reed & Mackay for 7 years. She has 29 years corporate travel experience holding various executive positions including Global Travel Manager with ABN AMRO Bank, Executive Management Consulting firms such as Partnership Travel Consulting and executive roles at Travelocity Business overseeing Global Sales, Account Management and Consulting, and CSO at Short’s Travel.

Irene Bar-Am
Irene Bar-Am

VP Business Development, Reed & Mackay

Irene Bar-Am is the Vice President of Business Development at Reed & Mackay. Based in New York, she has over 20 years of experience in working with professional services firms to identify strategic solutions to scale their business, raise their profile, identify efficiencies, and leverage opportunities.
In her current role she responsible for the expansion and development of Reed & Mackay’s US profile and customer portfolio. Her role includes working with global firms to enhance their business travel experience by leveraging Reed & Mackay’s white glove service and proprietary technology.

Prior to joining Reed & Mackay, Irene was in corporate sales at United Airlines and worked in the media industry for over 10 years for brands that include Crain’s New York Business & The Wall Street Journal.


  • Reed & Mackay


  • Business Operations & Management 
  • Travel