ALA Legal Marketplace

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Failing at the Finish Line How Law Firms Lose Prospective Clients at the Front Door

Tuesday, October 2, 2018 1:00pm - 2:00pm EDT  
Host: ALA Legal Marketplace
By: Tina Johnston, Product Manager, FindLaw

Chances are you recently lost a potential client because they slipped through your fingers at the point of initial contact. The problem lies with your intake process, and your firm is not alone. Learn how to ensure potential clients that have contacted your firm aren’t missed through poor intake practices.

3 learning objectives:

  • Learn why firms have an intake problem and how it’s impacting their bottom line.
  • Gain an understanding of consumer behavior and expectations when it comes to intake.
  • Collect key best practices to solve your intake problem.


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Tina Johnston
Tina Johnston

Product Manager, FindLaw

Tina’s primary focus is on conversion. In other words, she develops marketing solutions that help law firms turn passive visitors into actual contacts. Her expertise starts the moment a legal consumer visits a website and finishes when that consumer goes through the firm’s intake process to become a signed client. She has experience covering strategy as well as execution of both online and traditional campaigns, with particular knowledge of the digital marketing landscape.

Tina has led studies on the behaviors of legal consumers and law firm client intake processes. She has spoken about legal marketing issues to attorneys at events nation-wide. Tina has extensive experience working with small businesses to create and implement marketing and media strategies.


  • Thomson Reuters