Jamie Gassmann, vice president of marketing with R3 Continuum, ensures marketing strategy and key initiatives are in alignment with marketplace needs and trends. She oversees the strategic deployment of the company’s brand and marketing initiatives including lead generation, content development and management, digital presence, SEO, and brand recognition and management. Ms. Gassmann joined R3 in 2011 and has more than 16 years of marketing experience in the banking, insurance, and behavioral health sectors, and holds a bachelor’s in mass communications and an MBA from Minnesota State University of Moorhead, Paseka School of Business.